Content Management is everything you do to create and distribute your knowledge online — It encompasses text, images, audios, and videos.
Content formats include articles, blog posts, YouTube videos, infographics, podcasts, and webinars.
It’s a big deal.
And a lot of work.
Which is why we do it for our clients.
We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.
Relevant. Your articles, videos, blog posts, etc. must be relevant to your target audience. Nothing else matters. Because the people you’re trying to reach care only about finding what they want online. Never forget this!
High quality. Useful, informative content can make you an authority in the eyes of your audience. It gets shared on social media. Plus, it keeps them on your website longer, which reduces bounce rates, increases your conversions, and can rank you higher in Google.
Visual appeal. It takes only 0.05 seconds for visitors to your website to form an opinion that determines whether they stay or leave (source: Conversion XL). It means your content must be error-free and user-friendly.
Unique. Content that’s unique to your website can boost your rankings in Google. By contrast, content that is copied will be ignored by Google and could get your site banned.
SEO-ready. It’s not enough for content to be useful and unique. It should be optimized for search engines like Google and Bing. That means you need to pay attention to keywords, headlines, and links, to name a few.
First, here are the kinds of content we can CREATE for you:
Articles for your website, which can be re-purposed in print or in emails
Blog posts, which can be re-purposed on LinkedIn
Infographics for social media and your website
Podcast scripts, which you can record by phone or any audio setup
Social media posts, to share your content on Facebook, Twitter, and more
Video scripts, to use for YouTube, Vimeo, and others
Webinar scripts, to use for product launches and ongoing marketing
Second, here’s how we can MANAGE content for you:
Post to your blog regularly, for SEO gains and more traffic
Update your social media accounts with new content
Add new social media accounts for you, as needed
Upload your podcasts to online directories
Turn one-off webinars into everorange lead magnets
When it comes to content distribution, every business is different. Pinterest can help you reach women age 30 to 50 at home, while LinkedIn can help you reach a B2B market at work, for example. It all depends on your target audience.
Example: For some clients, we do little or no paid advertising, but we help them grow by reposting their content on Facebook and other social media sites automatically. Our clients multiply their visibility with no additional effort. This is how to turn content into conversions and customers.
That’s why it pays to have a team of content management professionals in your corner.
Bottom line: You always need more content, but you may not have the skills or time to create, distribute, and manage it.
See If Your Business Qualifies To Work With OTT.
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Who knows? OTT might be the best thing that ever happened to you.